Octavian Dumitrescu is a Romanian entrepreneur, CEO, and founder of CustomSoft, a software company founded almost 14 years ago, that distinguishes itself through two business directions: e-commerce and custom software. CustomSoft is specialized in developing business applications in domains such as e-commerce, automotive, retail, distribution, production, and telecommunications. The passion for e-commerce led to the creation of Eva e-commerce, the platform that comes as a support for both retailers and end customers, by easily covering mobility needs. It is available also on mobile as both a responsive website and a native app.
C&B: Describe or define your activity.
Octavian Dumitrescu: “CustomSoft is a project with a lot of personal meaning for me, as it was started from my desire to develop both professionally and personally. Initially, I started on my own, and currently, I have built a strong team based on common visions and values.
Our activity is focused on two directions: e-commerce and custom software. We offer both web and mobile development services, software analysis, e-commerce and software consulting, and automated software product testing. To support our customers, we have developed partnerships with businesses from multiple domains, such as delivery, online payments, online marketing, web design, SEO, ERP producers and integrators, and others.
The team is one of the essential parts of a successful business, that’s why we are encouraging personal development within it. A team that consists of happy and fulfilled people on a personal level can accomplish many great projects.
Our professional satisfaction comes from customers’ satisfaction, our purpose is to build partnerships in the long term. For our products and services to bring value for the customers’ businesses, we have established a series of internal procedures that ensure that everything we create is at high standards.”
C&B: What is the story of your career and business?
Octavian Dumitrescu: “Born and raised in Bucharest, I always felt inspired by the city and its endless possibilities. Having a curious and at the same time rational personality, I was always drawn towards IT, so I started studying this domain ever since high school. I decided to continue to build my knowledge, so I went to the Faculty of Mathematics and Computer Science, part of the University of Bucharest.
My career has started as a software developer in 2001, in my second year of college. 2006 was the year when my life changed, I decided to give up my job as a senior software developer for a company that was making business software, and I went on my own. That is when I founded CustomSoft.
The change was difficult, as every beginning, but I managed to face the challenges. At present, the company has entirely Romanian capital, a young team, and customers from multiple continents. We are in the development process, and my training in the IT field helps me understand how important it is to know the new technologies and ways of working.”
C&B: What were your visions in childhood or adolescence, and what are they now?
Octavian Dumitrescu: “When I was a child, I didn’t know what to expect from adult life. It was a simple time when, with the help of the people around me, I started to work on the person I am today. During adolescence, I became passionate about the technical domain, and also then I started to get interested in entrepreneurship. I consider myself a perfectionist, so it was a challenge to combine these two domains, but I believe that with a lot of work and ambition anything is possible. An entrepreneur that wants his business to grow must have solid management and psychology knowledge, to help him in the interaction with the customers and the team.”
C&B: Your activity brings you both positive and negative experiences. Which are the most numerous?
Octavian Dumitrescu: “I can happily say that during our activity we have encountered enough positive experiences that they overshadow the negative ones. Even if we faced and still face challenges, we consider every happy customer as a positive experience.
I have always seen negative experiences as lessons to learn from. We are in a continuous improvement process and we are trying to avoid making the same mistakes in the future.”
C&B: What advice do you have for those who are starting?
Octavian Dumitrescu: “For those at the beginning of their journey, I have one piece of advice: learn as much as you can, from everything and everybody. Read, inform yourselves about anything that can help you not only business-wise, discuss with as many people as possible, try to assimilate as much as you can from them. Every mistake you make is a life lesson, and this is the way you form your experience. There are no recipes for success, it’s all about work, passion, and discipline.”
C&B: Please offer your definition for the Romanian society, businesses, and careers.
Octavian Dumitrescu: Romanian society is still in the process of development, so in the future, we will witness many changes. The business environment is also very dynamic and it is synchronizing with the society. We are the society, so any good change is up to us. Romanian careers are diverse and evolve at the same pace as the business environment.